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Revolutionizing cardiac diagnostics.

Fast, accurate, simple

Meet SimpleEKG

Cardiovascular disease is the leading cause of death
and
the EKG is the gold standard tool used to diagnose it...

...however, the technology is slow, error-prone, and inaccessible to people in underserved regions of the world. 

THE PROBLEM

CURRENT TECHNOLOGY

Performed nearly 2,000,000 times every day to diagnose heart attacks, arrhythmias and other critical cardiac conditions

but

EKG technology has not been modernized in over 50 years.

​

Skin Preparation

Hair, sweat, and lotion all interfere with adhesion and impact electrode placement.

Electrode Placement

Precise location of the 6 pre-cordial electrodes is critical to consistent results. Leads are frequently misplaced due to user error which results in an inaccurate and inconsistent EKG.

Attach Wires

Lead wires are often misplaced - connected to the wrong electrodes, and tangled - delaying results.

SLOW

In the emergency room, speed to diagnosis is critical. An EKG takes 10 minutes to complete...far too much time when life threatening conditions need immediate identification.

ERRORS

Extensive research confirms that 20-30% of EKGs have an error associated with improper electrode placement and wire misplacement.

INACCESSIBLE

due to the requirement for training and proficiency many healthcare settings do not have onsite access to EKG diagnostic capabilities

A wireless, non-adhesive EKG pad that revolutionizes cardiac diagnostics.
 

Engineered with innovative dry electrodes that effortlessly conform to any patient’s chest—suitable for all body types and genders—our solution delivers a hassle-free 12-lead EKG. No skin preparation, manual electrode placement, or cumbersome wires required.

​

Its ease of use enables any healthcare provider, regardless of experience, to perform accurate and reliable cardiac diagnostics with confidence.

OUR SOLUTION

THE IMPACT

Fast

​significant reduction

in acquisition time

Improved efficiency

Simplified process vastly reduces EKG acquisition time. For example, an emergency room with an annual volume of 50,000 visits can save nearly 4,000 staff hours each year.

Accurate

significant

error elimination

Significantly higher reliability

Robust chest pad eliminates traps for human error such as inconsistent electrode placement and lead transposition.

Simple

access in every

healthcare setting  

Autonomous

Proprietary technology auto-detects lead positions thereby significantly reducing involvement of medically trained staff.

THE TEAM

Michael Cetta - headshot B&W 2024-10.jpg

Michael Cetta, MD FACEP
CEO / Co-Founder

25 years of experience as a clinician and clinical leader in Emergency Medicine (EM). He joined an EM private group in 2002, became a managing partner and led the group’s growth to 10 locations, and 300 clinicians. In 2016 he led the group’s merger into a private equity backed enterprise coalescing EM groups (US Acute Care Solutions). Dr. Cetta served as President of the non-Emergency Medicine service lines.

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Mark Zachary headshot

Mark Zachary
CTO / Co-Founder

MIT dual degree student pursuing an MS in Electrical Engineering and Computer Science and an MBA. Prior to MIT, he was a software engineer and AI researcher holding positions at Boston Scientific, MIT-IBM Watson AI Lab, and Mayo Clinic. His expertise spans developing innovative medical devices in AI for disease detection, image interpretation, and pioneering augmented reality applications for improving patient care in degenerative diseases.

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