CRIMSON SCIENTIFIC
Revolutionizing cardiac diagnostics.
Fast, accurate, accessible
Meet SimpleEKG
Cardiovascular disease is the leading cause of death
and
the EKG is the gold standard tool used to diagnose it...
...however, the technology is slow, error-prone, and inaccessible to people in underserved regions of the world.
THE PROBLEM
CURRENT TECHNOLOGY
Performed nearly 2,000,000 times every day to diagnose heart attacks, arrhythmias and other critical cardiac conditions
but
EKG technology has not been modernized in over 50 years.
​
Skin Preparation
Hair, sweat, and lotion all interfere with adhesion and impact electrode placement.
Electrode Placement
Precise location of the 6 pre-cordial electrodes is critical to consistent results. Leads are frequently misplaced due to user error which results in an inaccurate and inconsistent EKG.
Attach Wires
Lead wires are often misplaced - connected to the wrong electrodes, and tangled - delaying results.
SLOW
In the emergency room, speed to diagnosis is critical. An EKG takes 10 minutes to complete...far too much time when life threatening conditions need immediate identification.
ERRORS
Extensive research confirms that 20-30% of EKGs have an error associated with improper electrode placement and wire misplacement.
INACCESSIBLE
due to the requirement for training and proficiency many healthcare settings do not have onsite access to EKG diagnostic capabilities
A wireless, non-adhesive EKG pad that revolutionizes cardiac diagnostics.
Engineered with innovative dry electrodes that effortlessly conform to any patient’s chest—suitable for all body types and genders—our solution delivers a hassle-free 12-lead EKG. No skin preparation, manual electrode placement, or cumbersome wires required.
​
Its ease of use enables any healthcare provider, regardless of experience, to perform accurate and reliable cardiac diagnostics with confidence.
OUR SOLUTION
THE IMPACT
Fast
90%
reduction in acquisition time
Improved efficiency
Simplified process vastly reduces EKG acquisition time. For example, an emergency room with an annual volume of 50,000 visits can save nearly 4,000 staff hours each year.
Accurate
0%
errors
Significantly higher reliability
Robust chest pad eliminates traps for human error such as inconsistent electrode placement and lead transposition.
Accessible
autonomous & cost effective design allows access in every healthcare setting
Autonomous
Proprietary technology auto-detects lead positions thereby significantly reducing involvement of medically trained staff.
THE TEAM
Michael Cetta, MD FACEP
CEO / Co-Founder
25 years of experience as a clinician and clinical leader in Emergency Medicine (EM). He joined an EM private group in 2002, became a managing partner and led the group’s growth to 10 locations, and 300 clinicians. In 2016 he led the group’s merger into a private equity backed enterprise coalescing EM groups (US Acute Care Solutions). Dr. Cetta served as President of the non-Emergency Medicine service lines.
Mark Zachary
CTO / Co-Founder
MIT dual degree student pursuing an MS in Electrical Engineering and Computer Science and an MBA. Prior to MIT, he was a software engineer and AI researcher holding positions at Boston Scientific, MIT-IBM Watson AI Lab, and Mayo Clinic. His expertise spans developing innovative medical devices in AI for disease detection, image interpretation, and pioneering augmented reality applications for improving patient care in degenerative diseases.
CONTACT US
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