Crimson Scientific - Standardized Typography

Revolutionizing cardiac diagnostics with radical simplicity

Reusable, non-adhesive ECG pad that simplifies 12-lead acquisition into a single step. Designed with pre-positioned electrodes, compatible with existing ECG machines, and offers fast, repeatable use without skin preparation. Built for high-throughput clinical settings at a comparable cost to disposable electrodes.

THE CHALLENGE

Traditional workflows create preventable delays and misdiagnoses

The standard 12-lead ECG workflow introduces avoidable delays, variability, and clinical risk which slows care, degrades signal quality, and increases dependence on trained staff. Repeated millions of times each day, this manual process remains largely unchanged for over 50 years. Today, it looks like this:

Clean Skin

Adhesive electrodes require clean, dry skin for reliable contact.

Lotion, oils, sweat, or moisture frequently compromise adhesion and signal quality

Shave Hair if Needed

Hair interferes with electrode adhesion and electrical coupling.

Shaving adds an extra manual step; without it, electrode contact is often inconsistent.

Palpate Chest to Locate Ribs

Precordial electrodes must align with the 4th and 5th intercostal spaces per AHA guidelines.

Anatomical landmarks are difficult to identify, leading to misplaced electrodes

Place 10 Adhesive Electrodes

Six precordial and four limb electrodes are manually positioned on the patient.

Operator-dependent placement introduces variability and increases risk of repeated exams.

Attach 10 Wires

Each electrode is individually connected to a corresponding lead wire.

Wire tangling and mispairing delay acquisition and require troubleshooting.

THE IMPACT

Critical delays in clinical care

Time-Intensive Setup

~10 minutes per ECG

Manual ECG setup routinely takes ~10 minutes (longer with shaving, poor adhesion, or repeat attempts), delaying diagnosis and care. Clinical data shows that ECG acquisition beyond 10 minutes is associated with significantly higher 1 week mortality in acute cardiac patients.

Error Prone Process

10–20% error rate

Manual precordial lead placement is frequently inaccurate, with clinical studies showing that 10–20% of ECG electrodes are mispositioned in ways that alter ECG waveform morphology leading to misdiagnosis.

Operational Complexity

Skill Variability

Accurate ECG acquisition depends on trained staff and consistent technique. Over 70% of providers report care impact due to skill variability, and more than 90% of skilled nursing facilities lack onsite ECG capability as a result.

OUR SOLUTION

Engineered for simplicity,
Built for every patient

A reusable non-adhesive ECG pad engineered for reliable skin contact and a consistent 12-lead output across all patient types.

Clinically Ready

Designed to drop directly into existing ECG workflows with no change in equipment, process, or staffing. Adoption is immediate and frictionless.

Standardized Precision

Built to remove variability from skill level, turnover, and manual placement. Every patient gets the same consistent, high-quality 12-lead every time.

Future Built

Engineered as the foundation for expanded sensing and AI-driven cardiac insights, unlocking a long-term platform for smarter diagnostics.

Infection-control features and reprocessable materials enable safe multi-patient use while delivering long-term operational savings reducing per-test costs while increasing daily patient capacity.

CLINICAL WORKFLOW